Speaker Sheets That Get You Booked

I'm really excited to welcome Alicia White, owner of Back of the Room Productions to speak with me today. Alicia is a preferred vendor for some amazing speakers associations. She is the go-to-gal when it comes to all things speaker products related. In this interview, we dive into how you want to use your speaker sheet, what you want to put in there and what you should aim to get out of it.

Alicia takes us through the five things that every speaker sheet needs, how to put your speaker sheet together and what it must contain to give your audience amazing value even after your talk has finished.​

In this interview, you'll learn:

  • Why having a speaker sheet is so important
  • The 5 elements you must have on your speaker sheet in order to get booked
  • What to avoid with pictures on your speaker sheet
  • The critical elements to have in your contact information section

Resources from the interview:

Alicia's Speaker Products Checklist

More...

5 Things Your Speaker Sheet Needs

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Listen to the Audio:

Want to read the transcript instead?

Alysa: Hey, welcome. I'm so excited today.  We have Alicia White here with us, owner of Back of the Room Productions. I don't know if you know this about Alicia, but she is amazing. I wanted to have her here today specifically. She's a preferred vendor for amazing speakers associations. She is the go to gal when it comes to all things speaker products related. Alicia, thank you so much for being here with us today.

Alicia: Thank you so much for having me!

Alysa: You're so welcome.

Alicia, I know we've been talking about Speaker One Sheets, I would just love for you to tell us what speaker one sheets are and I know you have these five things that every speaker one sheet has got to have. So would you share with us, for those of us who don't already know what a speaker one sheet is, what is it and what do we need to have on a speaker one sheet to get us booked?

Alicia: Absolutely, and that is something that I've had a lot of people say, "people are asking for my speaker sheet, I don't even know what a speaker sheet is!" and I get to share with them that a speaker sheet is really about you as a speaker.  You've got to this point by having a fantastic business, your coaching programs are taking off and now you've decided to take Alysa's guidance and direction and get on stage and become a speaker.  From time to time you're going to be asked for your speaker sheet.  That speaker sheet talks about you as a speaker, not how well you work with your clients, it's not a biography about how you started your business but it is about showing your expertise in business so that you can transfer information to your audiences.  It also talks about you as a speaker, are you interactive, are you candid? It has so many different moving parts and we'll talk a little bit about that.

What is a speaker one sheet?

One of the things I want to mention before I go into the things you need on your speaker sheet, when you work with it as a tool to help promote you as a speaker, it up-levels you instantly. When people see you with a speaker sheet, they know you're serious. They know you want to get on stage because this sheet ... I'll show you a couple of examples as we go through. This sheet is going to explain your experience as a speaker.

Alysa: I love it. Alicia, what I'm hearing you saying is the speaker sheet is not about our coaching practice. It's not about our business, really. It's showing that meeting planner or that person who's hiring us who we are as a speaker, kind of our personality. It's letting our personality come shining through so that they can get a sense of us as that speaker. Is that right?

Alicia: That's a lot of it, and there's some other factors that you put in there like a client list. Like, who have you spoken with? Are you part of an association? Then your experience to show the value that you're going to give that audience.

Alysa: Okay, so it's multiple things. It's us and then it's the value that we're going to show the audience and it's our experience. I love it. By the way, I just want to say here for those of you watching that I know when I went through the ... Right now Alicia and I are going through this process up-leveling my speaker sheet, and I will tell you actually that my junk is coming up when it comes to doing my speaker sheet. It's really interesting and this process really helps you get clear on who you are as a speaker. It's a really beautiful process and I want to say just a shout out to you, Alicia, that you're really amazing and helpful in helping people get that clarity and bringing forward what they are here to speak about and getting clear. Thank you.

Alicia: Well thanks, Alysa. That is one of the things that I love about this process. Not only do I get to meet some fantastic people like yourself and I'm sure some of your clients that I've met. What's going to be really cool though, is that we do dive a little deep. It doesn't hurt too bad, guys, but we're going to dive a little deep to pull out like Alysa said, that persona, that authenticity, that you're going to show on stage. If you're authentic on stage and you're authentic at the back of the room, you're going to have sales. I mean, it's the formula. That's the formula. Being yourself on stage and then being authentic whenever you're around your audience. It translates to sales.

Why is a speaker sheet important?

Alysa: Awesome. Yeah, totally. It's all about the authenticity. I agree and amen! Alicia, would you tell us why ... We talked about why speaker sheets are important. It helps that meeting planner get a sense of you. It helps them get a sense of who you've spoken to and your experience. Would you tell us what's the most important things that we can have on our speaker sheets?

Alicia: I want to share with you a couple of things that you can have a one page only speaker sheet where it's just the front side. You can also move to a two page speaker sheet. This is important when we start talking about the titles of your presentations. I also have a four page speaker sheet roaming around here somewhere. I think someone borrowed it and didn't put it back, but that's okay. That means they're learning. The four page is for a more experienced speaker, so let's talk about that.

Component #1  Talk Titles and Content

What are you going to put on your speaker sheet? As Alysa mentioned, there's five things that I like to coach you guys on. That is first, let's talk about our speaking topics in the titles. When you think about what you're going to be speaking about, when you put a speaker sheet together, you're going to want to put titles that appeal to similar audiences. For example, if you're a cat trainer and you have a topic about training your cat to walk up stairs, and you also have a presentation on teaching a cat how to balance a wire, that appeals to one audience. If you also photograph trains, you wouldn't want to put that speaking topic on the same speaker sheet. You may be just as passionate about photographing trains and you may speak about that across the world, but that's actually for a second speaker sheet. You can do a one page for that, which would be just the one side instead of two.

Think about the audiences that you're going to be speaking to. I speak on branding for speakers, speaker sheets for speakers, and also how to monetize your message for speakers. My speaker sheet is going to contain those three topics. When you start writing your subjects and your topic titles, you'll have a nice eye-opening, attention grabbing title. Then you'll put maybe only two or three sentences describing what it is you're talking about. Then, now this is key guys, write this down. The most important part of your speaker sheet is bulleting the takeaways.

The reason why you bullet the takeaways is because the event planners, they're going to be reading everybody else's speaker sheet. When you give information fast, that means they can comprehend what you do and the value you provide fast. Then they don't have to search for it. It's easily seen. When I design your speaker sheet one of the things that I do is I make sure, like this lady has a signature, and we bulleted the takeaways that she presents in her talk. That gives the event planner just quick information, easy to see. That's one thing that you must have. The second thing ...

Alysa: Can I stop you for a second?

Alicia: Oh, yeah. Go ahead.

Alysa: I am just over here wanting to jump up and down and say, "Yay!" Because it's so important what you said about focusing in on your topic and not talking about cats and trains at the same time. Also you said talking about and bullet pointing out those takeaways. Ladies, those takeaways, I'd even go a step further and I'd say results-laden takeaways.

Alicia: Oh, yeah.

Alysa: Meeting planners are looking for results. They want results oriented for their audience. You learned how to do this already in the course, is develop those results-laden bullets. Allow yourself to bring that forward into your speaker sheet as well. Thank you for that, Alicia.

Alicia: No, I'm so glad you added to that because that is what you want to show the event planners. What results are you going to deliver the audience? The audience members, will they be able to take something home with them that's going to improve their life, their business, their health? Yeah, I'm so glad you brought that up.

Component #2 Contact information  

For tip number two, okay, we're going to get really simple and basic here. As a matter of fact, you're probably going to think I'm a little crazy when I say contact information. The reason why I say contact information is important, because it is, I want to share with you how to display your contact information.

Again, that it's easy to pick up and the event planners see it right away. It's your name ... How to book Alysa. How to hire Jane. It's your name, an email address, a phone number. Okay, that's pretty simple. I've got a lot of reasons why behind you don't put two phone numbers, you don't put two email addresses. You put one for each. It's going to be the email address that you answer and the phone number that you answer all the time. A lot of times people are putting their assistant or they're putting it in a different email folder. Don't do that. Just make it your email folder, you@yourcompany.com. Avoid the Gmails. Avoid the Yahoo! You're branding them. You want to brand you.

What about website and social media info?

Website. Let's talk about that real quickly. For your website, under the contact information ... If you do not already have a speaker website, that's okay. For those who do have a speaker website such as mine is aliciawhite911.com, that's my speaker website even though my business website is backoftheroomproductions.com. I'm not going to send them to backoftheroomproductions. I'm going to send them to my speaker website. The reason for that is because I'm sharing about me as a speaker. For the folks that don't have a speaker website, go out immediately, add a tab to your website that says speaker or speaking. Then you can put the website.com/speaker or speaking.

Same thing with social media accounts. I direct those guys to only two. I don't want to see a whole list of social media accounts again, because these event planners, these meeting hosts, they're rapid fire. They're just looking through and when they get to the bottom and they see Twitter, LinkedIn, Instagram, Pinterest, Facebook, all of these things that are under your name, they're not going to go to all of those. Pick the one or two where you interact with your audience. That's important because when a speaker goes there and sees what kind of information you are sharing with their audience, your audience, that helps them make that decision so much more. It just builds support for why they should hire you, especially if you're just banning on your answers to someone's questions.

Alysa: I love that, Alicia. What I'm hearing here is simplicity is key. Keep it simple. One email, one phone number, one website whether it's your speaker website or whether it's your regular website with a speaker tab on it. It doesn't matter, just keep it simple. Then one or maybe two social medias. What I heard there is the one where you're interacting the most is the most important, it sounded like.

Alicia: Exactly. I mean, it's great if you want to show off your kids or your cat that's climbing those stairs because you trained them, but unless you're speaking about training cats, don't send them to Instagram or Pinterest where you have a ton of photos of that. Send them to areas where your audience exists.

Alysa: Love it.

Alicia: They want to see how you interact with them.

What value are you bringing to this audience?

Alysa: Great. All right. What's essential number three to have on our speaker sheet?

Alicia: You touched on it earlier, Alysa, and that is the value that people have. What is deep in here? What are you bringing to this audience? That is key in the speaker sheet. A lot of times I will put a person's name, possibly speaker strategist, coach under their name. Then I find a very succinct and clear statement that says who this person is. For example, this client Sandy Mitchell, we worked on her tag line. A mastery mindset for extraordinary leadership. She works with leaders. She wants to help build leaders. Just that little tag line, that little value statement right there above her name, instantly shows the event planner this is what this person's going to deliver.

Alysa: Yeah.

Component #3 Create your value statement!

Alicia: This is the value that this person has. I encourage you to come up with a five to eight word statement that incorporates what you do for your clients and why you're the expert or how you solve problems for your clients.

Alysa: Love it. Love it. Can you give us one more example of that? You've got the mastery mindset for leaders. Is there another example you can give us?

Alicia: Yes. Michelle's is helping you reach your greatest potential. This one's a little generic because when she began working with ... We've actually updated her speaker sheet. This is a little bit more generic but again, she's a coach. It says, "Business strategist, mindset mentor, personal transformation specialist." With her, helping you reach your greatest potential is a tag line that will help with the audiences that she's going to be booked for.

Alysa: Yeah. I love it. Thank you for sharing that example.

Alicia: Yeah.

Alysa: By the way ladies, what I want to say here is it's hard for you yourself to make up your own value statement, which is where Alicia is brilliant at this and can take what you have and help you craft something that really will work for you and your audience. I talk about this all the time, but we get so caught up in our own head we cannot see it clearly, which is why having someone outside of you to just say, "What is my value statement already," is very helpful. Alicia is pretty brilliant at that.

Alicia: Well, thank you. Yes, knowing your target audience, knowing what you do, how you solve a problem, that's key in putting your value statement together. That's one of the things you want on your speaker sheet.

Alysa: Awesome.

Component #4 Testimonials 

Alicia: Yeah. Well, we talked about a little bit, we touched a little bit on the speaker sheet is about how you deliver as a speaker. What kind of value do you deliver as a speaker? Also how you are perceived as a speaker. The next one, the fourth one, is giving some exciting testimonials about you, now get this, as a speaker. Not you as a business owner. There is a difference. I have the hardest time explaining that to some of my more analytical folk because they're like, "Yeah, but I want to speak to grow my business." I know you do and you're very good at what you do in your business. I know you saved John ten million dollars or whatever.

The event planner wants to know, "Are you engaging? Do you have a conversational style of speaking? Do you interact with your audience? Do you play a motivational video? Do you come out on stage in a uniform because you used to be an Air Force airplane fighter?" Oh, my goodness. Pilot. Anyway ... Oh, and this is a good point, Alysa that I want to share right now. If you're a speaker, you don't have to be perfect. If you're perfect, no one's going to believe you. It's okay to mess up from time to time.

Alysa: Yes, it is.

Alicia: At least that's what I say when I mess up.

Alysa: Amen, sister is all I'm going to say about that. Amen.

Alicia: Exactly. The testimonials, okay, so you get some testimonials. I want to share with you something. This is probably one of the strongest testimonials I've ever received for a lady. This is Lauren Star, and she's actually in a group that Alysa and I are a part of. Sitting in seat four thousand and forty-nine was like sitting in the first row.

Alysa: Awesome.

Alicia: Okay? There's five thousand attendees. She's in the back and when she heard Lauren Star speak she thought she was in the front row. She's dynamic, witty, and attention grabbing with her stories and tips. Every one of the five thousand member audience left enlightened and empowered. I want to focus on those key words, enlightened, empowered, dynamic, witty. How are you described as a speaker? Event planners are going to want to know. They're going to want to know how you present on stage. Are you giving real value? Are you engaging them? That's why I am so particular about getting those testimonials from people who have heard you speak.

If you've only spoken at a local club or a local organization, that counts. Someone there is the president of something and you can get their testimonial. The person that invited you to speak, get their testimonial. Ask for it. If they don't give it to you right away, that's okay. You ask again. Two weeks go by, they don't give you one, write one for them. Send it in to them and ask, "May I have your approval? Do you approve of this testimonial? May I say it's from you?" Most times people say, "Yeah, thanks. I didn't know what to write. I'm glad you did it for me."

Alysa: Alicia, that's a great point. I was going to ask do you have any tips besides writing one for them that will get you to those words and the phraseology that we're really looking for as speakers to describe us as speakers?

Alicia: The first thing is when you're at the event, see if they will let you record it. You've got a phone. You've got some kind of little camera that will take video. Ask them to stand in front of that camera and give a testimonial. However, preface them before that as well as in the email if you catch them afterwards and you have to email them. Preface it with, "Did you think I was ... " Then enter whatever word you want them to say. "Did you think I was fantastic? Did I light up the room? Did everybody go yes?" Kind of preface it. Now, you have to kind of be an actor to do that and some people aren't comfortable with that. I know I wasn't.

I've spoken everywhere in the United States and I remember my first time asking someone for a testimonial. It was so hard. It was in an email I asked them and they were like, "Oh, yeah. Sure!" They posted it on LinkedIn. I went, "Wow! Okay." It gets easier and easier. The hardest part? Just, I guess, three months ago I asked for a video testimonial directly after I spoke. That was the hardest question to ask of someone. They gave it to me without any problems, none what so ever. It was easy, and I'm like, "Okay, let's see if I can do that again."

Alysa: Nice, nice.

Alicia: I encourage you to keep at it.

Alysa: Yeah. I'm going to just share a question that works really well for me and helps me capture testimonials that give ... It's a high mileage question that you can ask. Just ask simply, "How would you describe my speaking style and what did we do for the group?" It just is kind of like a two part question so they know they're supposed to describe your speaking style, and how did that leave your group feeling or what did that do for the group.

Alicia: That's excellent.

Alysa: It's kind of like a two parter, but it's really a shebang.

Alicia: Can I use that?

Alysa: I wish you would.

Alicia: Thank you.

Alysa: You're welcome.

Alicia: I'll say, "My friend Alysa Rushton said ... "

Alysa: Yeah, because what happens a lot of times, I find when we just ask a generic, "Can you give me a testimonial," and we don't give that guidance is we don't get back what we need. If you ask, "Can you describe my presentation style and what did that do for your audience?" I just had a client that did this the other day. She asked a little bit of a different question. She said, "Can you describe my presentation style, and what was the biggest takeaway for your audience?" That's really key because it gets you exactly the language that you can just pull out and plop into those speaker sheets.

Alicia: I'm glad you mentioned pulling out of the testimonials. One thing you'll notice is that when I put together my testimonials for my clients, you won't see paragraphs. You'll just see two sentences at most of how someone was affected by that speaker. That is really powerful. Yeah, so anyway you just only need a few sentences with a couple of key words and that's sufficient for a testimonial.

Component # 5 Headshots

Alysa: Yeah, awesome. Okay, so what's the ... Are we on to the fifth and final component?

Alicia: We're on the final one.

Alysa: Wowzers!

Alicia: I know. All right, guys. You've got to go get your professional head shot done. I know it stinks sometimes because you're thinking, "Well, I was going to change the color of my hair or I was going to lose twenty pounds," or whatever. I'm going to get a little vulnerable here with you guys. I'm overweight and I have friends who are speakers who are also overweight. They have decided to try to lose weight before getting on the bigger stages. I thought, "There's just something wrong with that. Why would you wait, given your value?" Whether it's getting your braces off or having cosmetic surgery, losing weight, cutting your hair differently, whatever it is, start speaking now. Get the head shots now.

I know it's going to be a pain in the neck to get head shots redone when you finally have that haircut the way you wanted or you've removed your glasses and you have LASIKs or corrective lenses. You can always get another head shot. You can always get another head shot, but get a professional head shot. A lot of times when I work on a speaker sheet I get these great action shots of people with a cell phone, but those don't translate to the bigger things like retractable banners, and they look kind of bad on a printed speaker sheet.

Alysa: Alicia, I wanted to say one thing really quick because it's really present for me. You mentioned about the overweight or the hair or the braces or the whatever it is. One of the things I see women do, particularly women. Men don't do this. Men are like, "Yeah, my belly is hanging out and I'm going to totally go give a talk right now. Let me go sell some stuff too, while I'm at it, and make a million dollars."

Alicia: Exactly.

Alysa: Women are like, "I want to make a million dollars, but first let me lose twenty pounds and then let me get the perfect outfit, and then let me get the great shoes and the hair to match, and then I'll go do it." This is how we hold ourselves back from giving our gifts. This is how we stop ourselves. It's like practising imperfection and just letting yourself get out there as the beauty that is you. What happens is when you do that, everything starts to align for you. You'll lose the weight when you're out there speaking or you'll become okay with yourself and never need to lose the weight. It won't matter to you because you're out there doing your gifts, is the bottom line.

Alicia: Exactly.

Alysa: Yeah.

Alicia: You know, on that line Alysa, because we're talking more about a mindset than getting a head shot done. The mindset of some people are they're fearful they're going to be judged. Guess what? You're going to be judged anyway. It doesn't matter whether your hair is blond or purple. You're going to be judged about something you've said or the nasal tone in your nose or whatever. My southern accent, I'm sure that turns some people off like that, but you know in California I play it up and they love it.

Alysa: Yes, yes. Alicia, let's get back to these pictures, though. I'm curious because when I look at people's speaker sheets and photos, there's certain photos that I feel like, "Ooh, that's not going to look great on a speaker sheet." Are there certain poses or positions that you recommend to kind of help people set themselves up for success when they are going to give this photo shoot head shots?

Alicia: Oh, that's a great question because just recently ... I want to share with you what not to do. Don't pay for this because you don't need to. That is getting a photo with you holding the microphone acting like you're about to speak. No, you don't need that. Event planners don't care if that's staged or not. What they want to see are photos of you speaking on the stage. Cell phones right now, if that's all you have, if that's all you can afford is handing your cell phone to somebody to take a picture of you on stage, we're going to take that. That's going on the back page, though. That's not going on the front of the page.

Alysa: Right.

Alicia: That's proof that you're on stage. The photos where a glamour head shot, if you don't dress that way when you network, not just on stage but when you go networking, if you don't dress that way, that's not a good head shot. Save that for your boyfriend, spouse, significant other, whatever. The head shots taken outdoors can be very flattering. If having a spiritual or ethereal or type of holistic background in coaching or your business, that's all right to use. It is all right to use.

What I like to do, and I'm going to share this woman with you again, I like to cut people out of their background to place them perhaps on top of another background. I will remove the background that the photographer took them in front of, and place them on top of the graphic element that is part of their branding.

Alysa: Can I say one thing there? What I'm noticing about all the shots that you just showed me is they're looking squarely into the camera. It feels like most of the speaker sheets I see people are looking squarely into the camera. It gives people really a great sense of you. I would say avoid also ... I want to hear what you think about this, but I would say for me, avoid the shots of you looking off into yonder field of beauty or doing something like that. Like the shot that's you on your main page wants to be you in your full confidence.

Alicia: Exactly because it's in the eyes. People look through other people and they get to know other people through the eyes. Having a thoughtful pose, looking out, that's fine on a secondary page. You wouldn't want to put that on a speaker sheet either, because it really doesn't show anything. It just shows maybe your better side. Like my left side of my face is better than my right side.

Alysa: Mine too! Why is that?

Alicia: Yours too? That's not something you want to put on a speaker sheet. You want to show action. If you're a radio show host, be in front, like on the internet, be in front of the microphone with your headset on. If you're an author, have a photo of you signing books at a book signing if that's part of the speaker package that you're promoting. Let's avoid the thoughtful poses, the glamour shots, and look people head on. That's engaging.

Alysa: Awesome. Alicia, what else do we need to know about a speaker sheet, or is there anything else we need to know about this before we wrap it up today?

Alicia: I would like to mention a couple of things. The speaker sheet is a little different from a media kit or media sheet. Lately I've been asked to produce both. For example I have this lady here. She has a media sheet, and what we have on it is all of the topics that she can discuss. There's really no description or bullets here, which is different from her speaker sheet where we decided to go with two signature talks and we provided the description and the bullets. The reason why is because when you start handing out the media sheets this is for a different audience. It's not for event planners. Now it's for the guy or the lady behind the desk saying, "Who can we have to talk about this subject?" Then there are the subjects right there.

Also for your speaker sheet you will want to have that ... Even if it's dressed up and pretty like this, you still want to have that content in a word document so that the event planner or people who are using your speaker sheet can pull certain things out of it and put it into their document. That's something that I do that I don't think anybody else does. That is, I give you not just the pdf that you put on your website because you're going to put these on your website, but I also give the word document that has everything in there that you can just take out and give to the event planner.

What other products do we need as speakers?

Alysa: Okay, so that was a speaker sheet and a media sheet. Really quick before we wrap up Alicia, what other products as speakers should we have? What other things do we need to make sure that when we have these speaking engagements that we actually make money, for crying out loud?

Alicia: Oh, my gosh. There's so many ways to make money. I love providing strategy to people about that. One of the things that I would love to do is if someone would like to learn more about strategy at the back of the room, the marketing of it, the products that you need to build leads, please give me a call. We'll set up a time. I'm going to give you something free today and that is the speaker products checklist. If you go to backoftheroomproductions.com, I know that's a mouth full, but I know Alysa's going to type up a nice little website. Backoftheroomproductions.com/speakerproducts then there is a free speaker product checklist that details a lot of the products that you will want to consider as you go through your journey.

For example, one of those large retractable banners with your beautiful face on that. That is huge. I've had speakers order this. It's almost seven feet tall and I put their face on it and I put their value statements and their contact information. Sometimes I'll include testimonials depending on how they want to use the banner. They'll take that banner to a show and they're standing next to someone else who does something similar, and they get more traffic because that banner just immediately up-levels you as an expert.

Products that work really well for generating leads is something like a free giveaway, so you can give away a checklist and have the people fill out a form. The first thing you have to do is if you have a giveaway or something to offer and you're able to do this from the stage, you've got to tell people about it. When you get on the stage, tell people, "Hey, go to the back of the room. See my banner with my face on it at the back of the room? Go to my table, sign up for the free checklist, or grab my postcard that has a step by step process on it." That's one that I love talking about in strategy sessions. Then that way you can generate leads from that.

Alysa: Awesome. All right Alicia, well thank you so much for today. We're going to pop that link. It's backoftheroomproductions.com/speakerproducts and we'll have that as a direct link on this video. You can go there and check out this great checklist and learn of the other products that you'll want to have to make the most impact and income in our speaking business. Alicia, thank you so much for sharing your brilliance with us today. We really appreciate it. You jumped over massive hurdles today to get here and do this for us, so I want to just honor you and thank you for that. So thank you.

Alicia: Aw. You know Alysa, it is my pleasure. You are such a ball of positive energy. How could I ... I can't say no to you. I adore you.

Alysa: Oh, likewise. Right back at you. Thank you so much, Alicia, and thanks for sharing your brilliance with us. It's beautiful to watch you shine.

Alicia: Thank you.

Alysa: All right. Bye for now!

Now I'd love to hear from you!

Pop a comment below and let us know your biggest question about creating a speaker sheet that gets you booked. 

xo

About Alicia White, CEO of Back of the Room Productions

As a category creator and the CEO of Back of the Room Productions, Alicia White has changed the way professional speakers generate revenue and leads every time they speak. Using stellar graphic design and quality printing, Alicia creates compelling products for speakers whose public image demands high quality professional brand presentation. She gives speakers strategy on how to give their message legs long after they leave the stage.

Alicia got inspiration for this much needed service after attending a two day seminar given by a high profile business coach. She learned that even multi-million dollar speakers are leaving money on the table when they speak. This nationally known speaker had no giveaway product, no agenda or handout, not even a banner or poster that branded him or his company. To top it off, the only offer he made available cost buyers $300, missing out on revenue from those who couldn't invest that amount but were willing to invest in the $20-$100 range.

Because of a lack of back of the room products and presence, Alicia walked out of the room without the speaker ever getting her information or her money. Armed with expertise in design, marketing and branding, she founded Back of the Room Productions. Alicia eagerly shares the importance of consistent branding and how to stop leaving money on the table. New and experienced speakers instantly see the benefits and abundance of opportunities for giving their audience more of their message. Her upcoming book will provide tips and ideas on public speaking branding and must have marketing tools.

Graphic design is a passion for Alicia. Serving speakers, coaches, authors, thought leaders, politicians, and business owners across the nation, she immensely enjoys turning a client's idea or message into a creative and effective marketing tool. Alicia is a business leader, author, photographer, and national speaker, speaking on back of the room products and business branding. She is a Public Speakers Association Director and Toastmaster and is a second time nominee for the Small Business Influencers Award. Alicia graduated Magna Cum Laude with a degree in Mass Communications from Texas Woman’s University and lives near Dallas, Texas.

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    Reply Reply June 14, 2016

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