The Art of The Pitch – How to write the perfect pitch letter that gets you gigs + swipe file

pitch letter

Ok.  So you watched the video The Best Way to Get Your Business Featured on a Podcast with juicy tips from Amanda Cook of and you’re all fired up about getting yourself out there in a bigger way.

Now it’s time to get your pitch on girl!

But before you go diving in, there’s a bit of an art to the pitch – which I’m going to break down for you in this post.

First things first… avoid this rookie mistake.

One of the biggest mistakes I made early on in my speaking/coaching career was doing a talk for anyone who would have me.  When I first started out, I pitched to many places and lots of them said yes.  But the bad part was that most of the places I pitched didn’t have my ideal clients as their audience.   And I want to save you from this time-sucking, energy-draining mistake.

So the first step in the process is…

1.  Find podcasts (or radio shows, blogs, speaking opportunities, etc.) that have an abundance of your ideal clients.  

If you’re looking to be featured on a podcast try going to one of these sites and take a listen to some podcasts that you think might be a good fit for you.

Stitcher Podcasts

iTunes app for iPhone

iTunes app for Android

Blog Talk Radio

2.  Create a pitch letter that lets the host know why you’re an awesome guest that will have lots of juicy content for their listeners. 

When creating your pitch letter be sure to use these great tips from Amanda Cook of…

  • Address the host by their name
  • Include a compelling introduction that captures interest
  • Provide three to five key discussion points that are relevant to their audience
  • Assure them that you’ll provide informative content for their audience
  • Mention previous interview experience (if applicable)
  • Include your contact info and website
  • Let them know you’re happy to promote their podcast

 3.  Let your shi-caca come up, feel it, thank it and move through it.

Yes, this is the time when it’s most natural for your crap to come up.  It’s that voice in your head telling you something like:

  • Someone will do it better so why bother.
  • Someone else is already talking about what I talk about.
  • Who am I to talk about these things as an expert?
  • What if my message sounds too much like someone elses message?

What you’ve got to know about these thoughts is that they are totally normal and natural. So feel them, thank them for trying to keep you safe and move through them.  (By the way, it’s the feeling them and thanking them that will help you move through them.)  And know that the very fact that you are having them means you are working in your “greatness zone”!

What’s a “greatness zone” you ask?

Today’s Tweetable:  The “greatness zone” is the place where you’re uncomfortable as all-get-out but you are out there doing what you love, living into your passion and being seen and heard in a bigger way.

4.  Follow up

Don’t just send the pitch letter, sit and wonder why you’re phone’s not ringing and get deflated.

Just follow up.

Hey life happens.  People get busy.  Emails get buried (or sent to the spam folder). Don’t take it personally that someone hasn’t gotten back to you.   Just reach back out.  Send another email or my favorite, pick up the phone and call them.   I’m betting that if you add in this one little practice you’ll double your chances at getting booked.

My little gift for you…

Because I’m so passionate about YOU getting out there and being seen in a bigger way, I’m giving you my Pitch Letter Swipe File so you can have a tried and true template that you can use to create your own pitch letter that will get you booked for gigs, be they podcasts, blogs, radio shows and even in person speaking gigs.

I hope you found this post helpful.   I believe that there is so much room out there for you to be seen and heard in a bigger way.  And I’d love to hear from you.  Tell me what your biggest challenges are with getting out there.  I’d love to be of service!


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